A managed office space operator tripled its traffic by running content, social and search as one function

Challenge

The operator runs a large network of managed offices across several cities, serving everyone from big enterprises to fast-growing startups. Its marketing needed to read like a category leader, not like a listing on a coworking aggregator.

Buyers search in very different ways depending on where they are in the decision, from a quick search for offices in one neighbourhood to a long enterprise leasing conversation. The brand needed to be present at each stage.

Solution

Rather than hand each channel to a different vendor, the team runs content, social and search as one function, so each piece supports the others.

Running the channels together means a topic that performs well in search can become a social series, and a client story from social can anchor a longer article. Nothing is made for one channel alone.

• Editorial content on managed workspaces, flexible leases, enterprise office decisions and how office markets differ between larger and smaller cities, written to rank for buyer questions and to be quoted by AI search
• Instagram and LinkedIn reset around three themes: space tours, client wins and views on the market
• A landing page for each centre, structured data for local search and steady internal linking that builds on the editorial work

Results

Website traffic has grown 3x since the team took on content, social and search together.

AI assistants now cite the operator in 60% of the questions we track for its segment, so buyers who ask an AI tool about managed offices find the brand in the answer.

The engagement is ongoing, and the output itself is public: the website and the brand’s social channels show the content and posting rhythm the team maintains.