Digital Growth Solutions
Social Media Marketing
A platform strategy, a steady publishing rhythm and content made for each channel, so your social accounts build an audience that matters to your business.
What does a social media marketing service include?
A social media marketing service plans, creates and publishes content on the platforms your buyers use, then manages replies and reports on results. Lenor Ventures sets a clear role for each account, builds a monthly calendar and produces posts and short video in your brand.
This service is delivered by Writernical, the digital growth brand of Lenor Ventures. See more of its work at writernical.com.
What Our Social Media Service Covers
Posting often is not a strategy. Accounts grow when each one has a clear purpose, a recognisable point of view and content shaped for how people use that platform. A founder's LinkedIn profile, a company Instagram account and a YouTube channel do different jobs, and we plan them differently.
Platform Strategy
Which channels to use, what each is for and who it should reach.
Content Calendar
Themes, formats and dates agreed a month ahead.
Posts and Carousels
Written and designed in your brand, sized for each platform.
Short-Form Video
Reels and shorts edited for silent viewing with captions.
Founder and Leadership Profiles
Ghostwritten posts drafted from conversations with your leaders.
Community Management
Replies to comments and messages within agreed hours.
Paid Social
Boosted posts and campaigns when organic reach is not enough. On Meta, LinkedIn, Google and YouTube, and X.
How We Run Your Social Accounts
Each month starts with a planning call. We review what performed, agree the themes for the coming weeks and draft the calendar. You approve posts in batches in a shared workspace, so nothing goes out without your sign-off.
LinkedIn for Business-To-Business Brands
For companies selling to other businesses, LinkedIn often matters most, and posts from people outperform posts from logos. We help founders and senior staff publish regularly in their own voice, built from short recorded conversations.
How We Measure Social Media Results
Follower counts are easy to inflate and rarely pay the bills. We report on reach among your target audience, engagement quality, profile visits, clicks to your website and enquiries that started on social. Starting price: on request, with the proposal.
How Social Connects to the Rest of Your Marketing
Social posts work best when they share material from elsewhere: a new article from our content team, a clip from a video production, or a launch from your website. One strategist plans across all of it, so the message stays the same everywhere.
What Each Platform Is Good For
| Main Purpose | Formats That Work | |
|---|---|---|
| Business buyers, hiring, founder visibility | Text posts, documents, short video | |
| Consumer brands, culture, visual products | Reels, carousels, stories | |
| YouTube | Explainers, demos, searchable video | Long-form video, shorts |
| X | Industry conversation, news, developers | Short posts, threads |
Frequently Asked Questions
Which platforms should we be on?
- The ones your buyers already use. For most business-to-business companies that means LinkedIn first. Consumer brands often lead with Instagram or YouTube. We recommend a focused mix rather than every channel.
How many posts will you publish each month?
- It depends on the platforms and formats in your plan. We agree a fixed number in the proposal and keep to it.
Do you grow followers by buying them?
- No. Bought followers do not buy from you and can harm your reach. We grow audiences through consistent, relevant content and, where useful, targeted paid campaigns.
Who approves posts before they go live?
- You do. Every post is shared for approval in advance, and we only publish what you have signed off.
Can you work alongside our in-house marketing team?
- Yes. Many clients keep one person in-house who knows the business day to day. We handle strategy, production and scheduling, and agree with that person who answers comments, who approves posts and how quickly urgent replies go out.
Give Each Account a Clear Job
Share your current social profiles, and we will suggest a focused plan for the next quarter.