Murmur
Reputation Intelligence
Murmur sorts what people say about a brand by sentiment and drafts replies in the brand’s own voice. It is live on YouTube, X and Facebook.
Murmur
Every Comment, Sorted
Murmur reads sarcasm, emoticons and mixed languages, including Tamil, along with the brand’s own history. It then drafts a reply in the brand’s voice, ready to check and post.
What is Murmur?
Murmur is a reputation intelligence platform from Lenor Ventures. It classifies social media comments by sentiment, using the brand’s context and history, and drafts replies in the brand’s own voice in under two minutes.
One Video, 1,144 Comments
In one test, Murmur sorted every comment on a single video by sentiment.
- negative
- 467
- positive
- 388
- neutral
- 289
How It Works
Crisis alerts run alongside, so the brand hears the moment sentiment turns.
Listen
We track brand conversations across connected social platforms.
Analyse
AI classifies sentiment with brand-specific context and history.
Respond
We draft and post contextual replies in near real time.
Optimise
We track what works and adjust what does not.
A Reply in Under Two Minutes
A comment becomes a brand-aligned draft reply. In three tests on real social media comments, its replies scored higher than those from ChatGPT and Gemini.
- from comment to draft reply
- Under 2 min
- tests where its replies scored higher than ChatGPT and Gemini
- 3 of 3
Who It Serves
Brands and Businesses
Monitor perception, catch a crisis early and build narratives with data.
Influencers and Creators
Protect a personal brand and learn what audiences think.
Politicians and Public Figures
Read public sentiment from social media comments.
Marketing and PR Teams
Measure campaign impact, compare against competitors and produce reports.
Platforms
Every engagement includes two months of hands-on onboarding.
Live
YouTube, X and Facebook, in production.
Ready
A proof of concept for Instagram.
In Development
LinkedIn.
At a Glance
| Made by | Lenor Ventures Private Limited |
|---|---|
| What it is | Sentiment analysis and reply drafting for brands |
| Live on | YouTube, X and Facebook |
| Ready | Proof of concept for Instagram |
| In development | |
| Languages | Mixed languages, including Tamil |
| Onboarding | Two months, hands-on, with every engagement |
Frequently Asked Questions
Which platforms does Murmur support?
- YouTube, X and Facebook are live in production. A proof of concept for Instagram is ready, and LinkedIn is in development.
Can it read Tamil and mixed-language comments?
- Yes. It reads sarcasm, emoticons and mixed languages, including Tamil.
How do its replies compare with ChatGPT and Gemini?
- In three tests on real social media comments, its replies scored higher than those from ChatGPT and Gemini.
How accurate is the sorting on real data?
- In one test, 1,144 comments from a single video were sorted into 467 negative, 388 positive and 289 neutral.